Polishing the Process

How a Design Guide can Help Streamline Product Development

When we enter a relationship with a client, we ask ourselves, what are the long term needs of this company viewed through the lens of design? How does the company’s product and brand need to evolve over time in order to continue to benefit their customers? We always strive to develop long-term relationships with clients, but even on a first project these questions are important to ask.

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Carol Catalano
Getting a Grip on Product Differentiation

Creating unique design assets to compete in a crowded “me too” market

When we take on a project with a client, we put a great deal of thought into finding the combination of branding design, aesthetics, and user benefits that will make their product stand out in the market.

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Carol Catalano
Design Thinking & Non-Profit Development

Using the Creative Process to Engage North Shore Nordic Association's Greater Community

One tool from the design industry that was especially effective in approaching work with NSNA was “design thinking” – a five-pronged approach to the creative process driven by empathy, ideation, and exploration rather than linear innovation.

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Carol Catalano
Reimagining Molded Wood

In an article we wrote for Herman Miller's Why Magazine, we discuss not only our history designing products made from molded plywood, but also our ongoing experimentation with combining molded plywood and 3D printing.

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Carol Catalano
Happy New Year!

Happy New Year to you from us at Catalano Design! We hope that this message finds you well and that 2018 is full of creative & prosperous opportunities.

Behind the scenes: Here is a bit about how we created the image you see in our greeting.

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Carol Catalano