Zildjian Gen16 AE Cymbal Packaging

 Gen16, the new technology division of the Avedis Zildjian Company, engaged us to design packaging for their innovative Acoustic Electric Cymbal System. This work was a piece of our overarching effort to guide their new branding through launch at WNAMM 2011, which also included design of retail POP displays and their trade show booth. We put the elements of their visual branding to effective use in this packaging design, creating not only the graphics, but the bento box-like structure, which was meant to thrill and delight the customer during unboxing.